Meet the team: Senior Account Executive - Email & Paid Media
Tell us a bit about who you are and what you do at WorkWith?
I’m Theo and I am a Senior Account Executive here at WORKWITH.
My work covers email and paid media as core specialisms, plus copywriting, organic social and creative ideation across our wider client base. I’ll be leading invisiFRAME’s full marketing sphere in the coming months, whilst supporting new clients TORQ and STASHED, as well as getting involved with Atherton Bikes, Dyfi Bike Park, Polygon and Marin. My background in brand marketing and copywriting within the outdoor and surf industries has cemented the foundations - now it’s time to dial in these skills and soak up all things sports marketing
What’s one project at WorkWith you’ve loved being a part of, and why did it stick with you?
As a keen trail runner, bikepacking-wannabe and climber, it was an awesome experience for WORKWITH to host TORQ’s Head of Sales and to hear him talk through the brand, the science behind their nutrition systems and to try a few flavours… There’s so much potential to go after with TORQ - they really know their sh*t when it comes to fuelling for high-intensity endurance sports, and I’m stoked to see how we can develop their marketing across both paid media and email.
It’s always good to get ‘hands-on’ with our client’s products. And when these products are in fact apple crumble flavoured energy gels - no complaints here.
What’s a moment in sport (or life) that shaped the way you work today?
After a rocky road with work a few years back, I decided to run the length of Marriott’s Way (42km) - following in the ghost trails of two disused railway lines through the Norfolk landscape. 38 km in and I was struggling to walk, an old injury to my right knee raising its ugly head. After hobbling for a few steps supported by my partner’s shoulder, I had a bit of a cry and sat on the floor. I was done. 4 km away from being a self-titled ‘marathon runner’. It wasn’t to be, not this time. The fateful day now inked forever three inches above my right knee. It reads: “BISCUIT” in a handwritten sans-serif, pt.60 if I had to call it. A stamped reminder of my nearly marathon that never was.
It has taught me to embrace the imperfect, to show up and back myself when the going gets tough. That it’s okay to ask for help, in work and in life, and if anything it’s given me a solid anecdote in shorts weather.
If you could swap jobs with any pro athlete for one day, who would it be and why?
I’m a big Chippa Wilson fan (free surfer & all-round good egg), based over in Oz. His style, attitude and creative flair is second-to-none. Who wouldn’t want to chase waves in a vintage pickup? Love it.
If WorkWith had an in-house Olympics, what event would you take gold in?
In any other workplace, I’d back myself in the 1500m or marathon… but with James and his growing medal collection, I think handball is the one. Never played it, but it’s not too different to dodgeball. Right?
What’s a recent trend in sport or culture that you think brands should pay attention to?
The love for long-form. A quick flick through YouTube uncovers a whole bunch of epic documentaries across ultra running, climbing, cycling and snow sports. Proper BTS, cinematic content that you can stick on the big screen and get lost in. There’s a time and place for bullet-fast 9:16 clips, but let’s hype up the 45min slow burners!
