We let the athlete write our latest ad....
We let the athlete write our latest ad....
And it could be our best yet! The WorkWith Studios team are an awesome group of creatives that are full of ideas and this time their idea was to have no idea at all and let Olly Wilkins loose on the creative.
We figured he uses the product everyday, he knows his audience, he knows how to ride and he is one of our favourite people to work with - so lets hand over the reigns.
Some times you have to trust those around you ... we think it worked pretty well!