adidas CAMPUS with Danny MacAskill
WorkWith Studios led the pre-production, creative integration and global activation of the viral film CAMPUS with Danny MacAskill.
Objective
Create a global moment for adidas Five Ten that established the MTB category within the global adidas brand
Delivery
A 4 minute viral MTB film, a behind the scenes documentary and global roll out that included social, retail and digital touch points.
Results
1.4 Million views and counting, the number 5 most watched film on the adidas global YouTube channel.
CAMPUS.
Starring world famous Danny MacAskill, CAMPUS was filmed over 3 weeks at adidas HQ and has had over 1.4 million views to date. Currently the 5th most viewed video on the adidas YouTube channel.
“I HAVE HISTORICALLY NOT BEEN A FAN OF WORKING WITH AGENCIES BUT WORKWITH ARE DIFFERENT. ADAM AND HIS TEAM ARE PASSIONATE ABOUT WHAT THEY DO AND HAVE A GENUINE UNDERSTANDING OF OUR BUSINESS NEEDS.”
LUKE HONTZ, ADIDAS FIVE TEN