Elevating Email Marketing for Atherton Bikes
Leading on strategy, design, data management and execution across email automation and marketing newsletters for this highly prestigious, boutique and recognisable mountain bike brand.
Objective
Rebuild and grow the email marketing channel to cater for long term leads as well as educate and entertain new and existing contacts all whilst representing the quality and engineered approach that Atherton Bikes represents.
Delivery
A full email design and template rebuild was needed across marketing newsletters and Flows in Klaviyo. Numerous new automations and data capture forms built and added for database growth and cultivation. Continued segmentation based around lead, intent and customer status as well as Meta integration for cross channel targeting.
Result
10,000+ new subscribers from lead generation campaigns, ongoing assistance for newsletter creation, audience segmentation and strategy, 12 new or rebuilt Flows in Klaviyo with best-practice email design that not only performs well above industry average but also reflects the Atherton Bikes brand ideals around quality and design.
Using scalable background image for immersive desktop experience.
Mobile preview of welcome email featuring dynamic personalisation
Example of email automation within Klaviyo. Includes non-open loops as well as conditional logic based on implicit/explicit data points
Desktop and mobile preview of product based email built in full width responsive template
“Working with the team at WorkWith has been an absolute game-changer for us at Atherton Bikes. They’ve integrated seamlessly into our small team, providing support across the entire marketing mix. From brand positioning and communications to boosting our reach across both paid and organic channels, their impact has been transformative.
Their collaborative approach and genuine willingness to listen make every project a pleasure to work on. I truly value the partnership, we wouldn’t be where we are without them, and I always look forward to what we’ll create together next.”
JASMINE BROWNE, ATHERTON BIKES