Production work for invisiFRAME
WorkWith Studios developed a dedicated content strategy that sat at the heart of the invisiFRAME brand. Engineered to transition invisiFRAME from a cycling product, to a globally authentic and credible cycling brand.
Objective
To build a dedicated content strategy that transitions invisiFRAME from a cycling product, to globally recognised cycling brand.
Delivery
We partnered with the worlds leading athletes to represent the invisiFRAME brand. We then collaborated with these athletes throughout the creative process to ensure all our output was credible and authentic at it’s core. Each content piece was executed at a channel specific level ensuring it was fit for purpose.
Results
Over 1 million social video views and 150,000 YouTube views and 50 + pieces of unique content. Share of voice uplift of 100% across vertical media and increased D2C web traffic resulting in sales uplift.
‘The (Im)practical Welsh Roadtrip’
A crossover project with mountain biking and automotive brands (invisiFRAME and XPEL). Starring Matt Jones and Sam Reynolds in a ‘comedy challenge’ style, reminiscent of Top Gear.
How To.
Using video to guide users through the installation process with the owner and founder of invisiFRAME.
“THEY HAVE INTERGRATED THEMSELVES INTO OUR BUSINESS IN A POWERFUL WAY.”
VICKY REGAN, INVISIFRAME