Organic Social Strategy for adidas
Specialist sports require their own tailored approach to social, from tone of voice to language and ensuring every peace of content is credible to the core community. WorkWith were retained to develop and execute the organic social strategy for adidas Tennis and Rugby globally
Objective
Develop an specialist sport specific organic social strategy for adidas Tennis and Rugby. Both channels must leverage the global brand strategy but a unique home of specialist sport
Delivery
A sport specific multi channel strategy that transitioned the categories to an audience first, channel specific mind set. Leveraging key global moments to ensure relevance, growth and share of voice.
Results
+ 216% Y.O.Y reach | 10% Engagement rate | +100% Y.O.Y Social Interactions
8.3 million accounts reached in 5 months & 23.7 Million impression
Athlete led stories.
From signings to retirements and reactive story telling moments, we are always there for the sport.
“THE RESULTS SPEAK FOR THEMSELVES, AND WE ARE SEEING CONTINUED GROWTH ACROSS ALL OUR DIGITAL TOUCHPOINTS”
BEN EVANS, GOODYEAR BICYCLE TIRES