Bringing the World Of Wonders to the UK
With 4 airports flying direct to Zurich and a ‘World of Wonders’ just an hour train ride away. Lenzerheide resort in Switzerland wanted to tap into the UK winter tourism market. Through a combination of paid social, email and PR; WorkWith drove an integrated winter long campaign into the heart of the UK.
Objective
To riase awareness of Lenzerheide as a must visit winter resort for uk snow enthusiasts. Target key airport hubs and build a dedicated UK email marketing database.
Delivery
WorkWith created a suite of tailored meta adverts with a hyper targeted regional, interest based audience segment to promote the resort. In addition we ran a lead generation campaign alongside a winter long competition to visit the resort
Result
In a 3 month period:
1 Million advertising reach
1.3 Million ad impressions
10,000 + email address database
28,000 Link Clicks
A World Of Wonders in the UK.
With 4 direct airport hubs, The Swiss resort of Lenzerheide is saw untapped potential in the UK.
“THEY HAVE INTERGRATED THEMSELVES INTO OUR BUSINESS IN A POWERFUL WAY.”
VICKY REGAN, INVISIFRAME